PAID MEDIA MANAGER

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Location: Lebanon, TN

Position: Full-Time

Department: Client Services

At GSF Media, creativity drives us, and innovation guides our every move. Since our founding in 1997, we've been committed to becoming experts in our field, but never complacent. We evolve with the changing trends and markets, ensuring our clients are always on the cutting edge. This adaptability is what our clients value most about us: we anticipate what's next so they don't have to. As the digital landscape evolves faster than ever, with AI rewriting the rules, ad platforms shifting daily, and consumer behavior becoming harder to predict, we’re looking for a Paid Media Manager who thrives in the chaos. Someone who's a tactician, but also a futurist. Someone who’s already experimenting with the tools others haven’t even heard of yet. This is not a role for a status-quo campaign manager. We’re looking for someone who is competitive and obsessed with staying ahead and energized by what’s next.

The Role:

As Paid Media Manager, you will architect, launch, and continually optimize paid media campaigns across Google, Meta, TikTok, and LinkedIn. But more than that, you’ll act as our internal "ad tech evangelist", constantly testing new tools, AI workflows, and media strategies to give our clients a measurable edge.

This position reports to the Vice President of Marketing. Collaborates with the Creative Manager.

Specific tasks of the Paid Media Manager include...

Paid Media Management (80% of Job):

  • Strategize, launch, and manage paid media campaigns across the following platforms:
    • Google Search (including YouTube, LSA, and VLA)
    • Meta (Facebook/Instagram)
    • LinkedIn
    • TikTok
  • Optimize targeting, bidding, creative rotation, and conversion flows daily.
  • Use AI tools for budget and bid optimizations, audience insights and lookalike modeling, and continual testing (e.g. Madgicx, Revealbot, Albert.ai).
  • Implement tracking systems: Google Tag Manager, Meta CAPI, GA4 events, pixel strategy.
  • Have cursory knowledge of basic HTML for adjusting pixel placement, Javascript for custom events, API and CRM integration for tracking results.
  • Monitor campaign performance, define, and optimize for key events.
  • Manage budget allocation and pacing to ensure efficient use of client ad spend.
  • Build custom reporting dashboards that highlight ROI, CPL, and key funnel insights.

Internal Collaboration & Administrative (20% of Job):

  • Align paid media efforts with larger client goals through collaboration with CRMs and strategists.
  • Work alongside the Creative and Video teams to brief, review, and optimize ad creatives.
  • Provide tactical and strategic recommendations during monthly performance reviews.
  • Manage platform account structures and oversee agency access, billing, and roles.

This job might be a great fit if you...

  • Have 3+ years of hands-on campaign management, handling $50K+/month in paid spend.
  • Are already using AI tools to improve your ad workflow—creative testing, budget pacing, reporting, etc.
  • Are an early adopter, always learning and experimenting with emerging tech.
  • Thrive in a fast-paced environment and adapt quickly to change.
  • Love solving problems, digging into data, and finding what actually works.
  • Are comfortable in Meta Ads Manager, Google Ads (Search, YouTube, Display), and TikTok Ads Manager.
  • Understand attribution, funnel mapping, and what it means to "spend money like it’s your own".
  • Have experience with lead generation campaigns and basic website analytics.
  • Bonus: Agency experience, Mac fluency, and a passion for bold ideas.

Benefits + Compensation:

  • Full-Time Employee
  • Hybrid work from home (a minimum of 15 hrs per week required in our Lebanon, TN office)
  • 2 weeks paid vacation.
  • 12 paid holiday days annually.
  • Monthly cell phone stipend.
  • Monthly home office stipend.
  • Healthcare Coverage (50% paid for by company)
  • Dental Coverage (50% paid for by company).
  • Vision Coverage (100% paid for by company).
  • SIMPLE IRA Plan (3% match by company).
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